A nod to Apple and Siri, Google launches its personalized AI

AI
A nod to Apple and Siri, Google launches its personalized AI

Among the various features Google has unveiled for its AI assistant Gemini, one promises a more personalized experience, but it requires sharing a significant amount of personal data. This is Google's well-known trade-off: the more you share your data, the more relevant the services will be. Ultimately, the same questions arise: where do these data go, and are they secure?

Google announces the availability of "Gemini with personalization," based on the Gemini 2.0 Flash model which connects the assistant to your Google applications. This is precisely what Apple promised with Siri since last June, but the company seems to struggle to implement it effectively.

Dave Citron, product director of Gemini, states that this could enhance chatbot responses for questions like "Where should I go on vacation this summer?" Initially, Gemini will analyze your past search queries to determine preferences, such as whether you prefer the beach or the mountains. Google emphasizes the confidentiality of data, as the process is opt-in and not enabled by default. Additionally, Gemini will seek permission to connect to your search history, ensuring that the source of personal information is highlighted in its AI responses.